Customer experience is not all about throwing large budgets at cutting edge customer initiatives, quite the opposite in fact. Small and medium-sized enterprises (SMEs) are uniquely placed to deliver exceptional customer experiences, creating sustainable competitive advantage and improved profitability.
Every tweet, every status update, every caption should be guided by your overarching social media strategy. In this blog we explore the core components of an effective social media strategy.
What are the key ingredients of an excellent website? What makes you stand out from the crowd? In this blog we break down web design into its principal components i.e. the “must haves” in order to make your web presence informative and engaging.