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SME Resource

Marketing support

Marketing is key. You can have the best products and services known to man, but without marketing, your prospects will be sadly unaware of your existence.

How you initially target your prospects and how you engage with them is paramount to securing their business and marking the start of a fruitful, long-term relationship. SME Resource can help you identify your market and better communicate with them, promoting your business in ways that make you stand out from your competitors.

Below are just a few of the marketing services we provide; again we can help with one-off projects or join your team for longer initiatives. Ultimately it’s about what works best for you and your business.
Market research
Market research is a hugely valuable part of your Marketing Plan. Our market research is all about equipping you with the data you need to make better, more informed decisions whilst also mitigating the risk in making those decisions. Changes in customers’ motivations and perceptions as well as new market entrants can rapidly alter the environment in which your business operates; this fact alone makes market research an important element of any business’ strategy regardless of where they may be in their growth cycle.

We deploy a wealth of different quantitative and qualitative methods to help you better understand your target and existing customers, and their preferences; identify new opportunities to grow and increase profits; monitor your competitor activity; and plan for industry and economic shifts.

As a third party, impartial company, abiding by the DPA and a strict marketing research code of conduct, customers instantly realise that you are conducting external research and their data is protected by experts; this often results in higher participation rates which adds to the robustness of your data.

Methods: Surveys (Online, Telephone, Postal); Interviews and focus groups; Observation; Mystery shopping; Desktop research.
Market reesrach is a key part of a successful marketing plan

"Market research is vital for small companies as competition is so much tougher these days. Whereas in the past a small business had competition from other, often local, small businesses and their customers were known, today a small business competes in a much larger field. Not only does it face competition from local as well as international companies, often these competitors are much larger and have greater negotiating power to source and sell at cheaper prices.”
London School of Business and Finance

Social media marketing
Social media marketing is an essential activity in acquiring and retaining customers

Consider these statistics:

  • One billion people actively use Facebook every month
  • 500,000 people use Twitter every month
  • Google’s +1 button is used 2+ billion times each day
  • 5 million photos are uploaded to Instagram every hour
  • 3,600 hours of video are uploaded to YouTube every hour

The digital age has dramatically changed the way businesses approach brand awareness, attracting prospects, and servicing existing customers. Everyday your prospects are reaching out to social media to research new suppliers; whilst your customers are using those same channels to review and potentially recommend your company, and in fact increasingly, contact you with service-related enquiries.

Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google+, YouTube, Foursquare … it can be overwhelming, which is right for you? We can work with you to identify which channels are best suited to your business, and define a strategy that encompasses how you want to be represented on those channels, what content is correct for each, and how to market your business so that you stand out from the social media crowd.
Website audit, design, and build
Effective websites are those that combine inspirational design, solid architecture, engaging user experiences, and carefully crafted messaging. Most businesses today, large and small, start-up and mature, have a website, but few of them fulfil the criteria above or represent practical, usable tools designed to convert interest into orders.

At SME Resource, we use the latest technology to build attractive, relevant, intuitive, robust websites that enrich the visitor journey and are able to withstand huge volumes of traffic. Search engine optimisation and responsive layouts are integral to all of our projects.

We can simply review and audit the visitor experience of your existing website and provide practical recommendations for changes to design, build, and SEO strategy in order to enrich the visitor journey. Or alternatively we can design, build, and maintain an entirely new one.
Designing responsive, eye catching websites to support marketing activity

"Your website is often your customers’ first experience with your brand. If you don’t have design experience, do you really think you can do it justice? Remember first impressions are everything. Don’t allow your customer to make assumptions about your business because of a poorly designed website.”
Forbes

Copywriting and collateral creation
Creating powerful and persuasive copy to boslster your marketing efforts and attract and engage more customers
Powerful and persuasive copy is a highly effective sales and marketing tool, but it can be time consuming to write and difficult to remain objective when your business, products, or services are the subject matter.

You may simply be looking to refresh your existing content or conversely you may think your messaging warrants a complete revamp by creating copy for new marketing collateral, newsletters, blogs, social media, or even a website. Whatever your need or its purpose, we will deliver professional, clearly-written, and relevant copy with the ‘personality’ and ‘tone of voice’ to attract and engage your audience.

“It’s easy to overlook the value of copywriting in web design as there are so many other factors to take into account, many of which have a more obvious impact on the user experience. But good copywriting can really impact conversions and revenue.
Two words in a subject line caused 23% boost in email open rates for ContentVerve; One word increased conversions by 14.79% for Match Office; Wordng change led to a 39% fall in conversions for WriteWork.”

Econsultancy

Bid management
The UK Government set itself a target of buying 25% of products and services from small businesses by May 2015. This represents a huge opportunity for UK SMEs to work with a client who has constant stream of new and interesting work and guarantees regular and reliable payments. But quite apart from Government, PQQs and Tenders are the chosen route to finding a supplier for the majority of companies in the private sector too.

Bids and Tender responses represent huge opportunities for your company but they can also be time consuming, expensive, and carry little guarantee of success. Furthermore, all too often failure to win a tender is less of a reflection on a company’s ability to fulfil the actual contract, but more on its inability to write a comprehensive and compelling tender response.

SME Resource can bring a wealth of experience to your bid management, we apply rigour, structure, and objectivity to the process and quickly establish what needs to be done and by whom. We are comfortable managing bids in their entirety or working alongside your bid team as writers and reviewers, recommending enhancements where applicable.
Bid management